（中国上海 – 2024年8月21日）– ASC精品酒业与澳大利亚久负盛名的葡萄酒品牌御兰堡酒庄，欣然重申他们对中国市场的承诺。在澳大利亚葡萄酒惩罚性进口关税最近被取消后，御兰堡酒庄将重塑其在中国的市场地位，为中国消费者带来澳大利亚优质的葡萄酒。
(Shanghai, China – August 21, 2024) – ASC Fine Wines and Yalumba, one of Australia’s most prestigious wine brands, are pleased to announce their renewed commitment to the Chinese market. Following the recent removal of punitive import tariffs on Australian wine, Yalumba is set to re-establish its presence, bringing a selection of Australia’s finest wines to discerning Chinese consumers.
御兰堡酒庄全球销售总经理Simon Carter和亚太区销售总经理Craig Hadden目前正在中国，与ASC精品酒业共同推广该品牌。他们的到访凸显了御兰堡酒庄重新与中国葡萄酒爱好者和行业利益相关者建立联系的决心。御兰堡酒庄和ASC精品酒业是正在于广州、北京、上海和成都举行的澳大利亚葡萄酒巡展的重要参与者。
Simon Carter, General Manager Global Sales and Craig Hadden, General Manager Sales for Asia Pacific of Yalumba, are currently in China to promote the brand in collaboration with ASC Fine Wines. His visit highlights Yalumba’s dedication to reconnecting with Chinese wine enthusiasts and industry stakeholders. Yalumba and ASC Fine Wines are key participants in the upcoming Wine Australia Roadshow, set to take place in Guangzhou, Beijing, Shanghai, and Chengdu.
御兰堡酒庄因其卓越的品质和精湛的工艺长期以来受到高度赞誉，在中国赢得了一批忠实的追随者。御兰堡酒庄的葡萄酒以其丰富的风味和独特的个性而著称，在市场上留下了深刻的印记。随着进口关税的取消，该品牌迫切希望将其多样化的产品组合重新介绍给中国的葡萄酒爱好者，重申其作为澳大利亚领先葡萄酒生产商的地位。
Yalumba has long been celebrated for its exceptional quality and craftsmanship, earning a devoted following in China. Known for their rich flavors and distinctive character, Yalumba’s wines have made a significant mark on the market. With the lifting of import tariffs, the brand is eager to reintroduce its diverse portfolio to Chinese wine lovers, reaffirming its position as a leading Australian wine producer.
御兰堡酒庄的Simon Carter表示：“我们很高兴重返中国，这是一个长期以来一直认可御兰堡酒庄葡萄酒品质和传承的市场。我们与ASC精品酒业的合作伙伴关系比以往任何时候都更为坚固，我们将全力以赴为中国消费者提供我们最优质的葡萄酒。”
“We are thrilled to be back in China, a market that has always recognized the quality and heritage of Yalumba wines,” said Simon Carter of Yalumba. “Our partnership with ASC Fine Wines is stronger than ever, and we are fully committed to delivering our finest wines to Chinese consumers.”
ASC精品酒业首席执行总裁长江淳表示：“进口关税的取消为澳大利亚葡萄酒在中国开启了新的篇章。我们很自豪ASC是御兰堡酒庄在中国的独家进口和经销合作伙伴，并期待在澳大利亚葡萄酒巡展中展示御兰堡卓越的葡萄酒。我们的目标是重新连接御兰堡酒庄与其忠实客户，同时将这一品牌介绍给新的消费者，他们必将欣赏御兰堡酒庄葡萄酒的精美品质。”
Makoto Nagae, CEO of ASC Fine Wines, remarked, “The removal of import tariffs marks a new chapter for Australian wines in China. We are proud to be Yalumba’s exclusive import and distribution partner in China. We are excited to showcase their exceptional wines at the Wine Australia Roadshow. Our goal is to reconnect Yalumba with its loyal customers while introducing the brand to new audiences who will undoubtedly appreciate the unparalleled quality of Yalumba wines.”
澳大利亚葡萄酒巡展是一个汇聚行业领袖、葡萄酒爱好者、葡萄酒教育者和酒商伙伴的重要活动。它为澳大利亚酒庄提供了展示产品并直接与中国市场互动的平台。今年的巡展将包括品酒会、大师班和各种交流机会，所有活动都将聚焦于展示澳大利亚葡萄酒的多样性和卓越品质。
The Wine Australia Roadshow is a pivotal event that unites industry leaders, wine enthusiasts, educators, and trade partners. It provides a platform for Australian wineries to showcase their products and engage directly with the Chinese market. This year’s roadshow will feature tastings, masterclasses, and networking opportunities, all of which will spotlight the diversity and excellence of Australian wines.
近年来，中国葡萄酒市场经历了显著的变化。尽管面临挑战，高品质葡萄酒的需求依然强劲。随着贸易政策的最新变化，预计澳大利亚对中国的葡萄酒出口将大幅增长，为像御兰堡酒庄这样享有盛誉的品牌创造新的机遇。
The Chinese wine market has undergone significant changes in recent years. Despite the challenges, the demand for high-quality wines has remained robust. With the recent shifts in trade policy, Australian wine exports to China are expected to see substantial growth, creating new opportunities for renowned brands like Yalumba.